Established in 2007, Centre Stage Productions is dedicated to bringing high-quality children’s musicals to audiences, touring from London’s prestigious West End theatre district, and primarily hosting events in the United Arab Emirates.

The company’s impressive portfolio of past productions includes: The Gruffalo, The Gruffalo’s Child, Stick Man, Room on The Broom, Tiddler, Snail & The Whale, Squash and a Squeeze, How to Catch A Star, The Owl Who Was Afraid of the Dark, The Jungle Book, Burglar Bill, Lost & Found, Emily Brown & The Thing, The Very Snowy Christmas, and  Captain Flinn & The Pirate Dinosaurs

Centre Stage Productions was inspired by founder Helena’s journey into motherhood. Motivated by a desire to expose younger audiences, including her own son, to exceptional, interactive live theatre, Helena began collaborating with renowned theatre companies to bring their creative shows to the region. Helena’s passion for theatre is evident—she often sits among the audience during performances, keenly observing children’s reactions to the magic of live theatre. She considers these young viewers her most honest and valuable critics.

Due to Helena’s significant contributions to promoting the arts in the UAE, she was honoured with a prestigious golden visa, recognizing her efforts in enriching the cultural landscape of the region.

Helena oversees every aspect of the events, from securing sponsorships and managing marketing campaigns to coordinating school sales and logistics. Centre Stage Productions proudly organizes 2–3 events each year, ensuring every detail is handled with care and professionalism.